Work Together.
Grow Together.
Lasso is the first Partner Operating System built to unlock predictable revenue, align entire ecosystems, and empower partner managers to perform at their best. We bring deal intake, intelligence, and payouts into one seamless, AI-powered platform, so partnerships become scalable, measurable, with unstoppable growth.
Why We Exsist
Partnerships drive a huge share of business growth, yet most companies still run them with scattered tools, manual processes, and incomplete data. We believe the future belongs to organizations that treat partnerships as a core revenue channel—not an afterthought. Lasso exists to give those teams the infrastructure, intelligence, and automation they need to scale partnerships with the same precision and predictability as any other part of the business.
The principles that guide how we build, grow, and partner.
We’re a team of builders, operators, and partners who’ve lived the pain of fragmented ecosystems, and are here to fix it.
