Launch fast, track deals end-to-end, and watch your referrals climb.
Streamline every aspect of your partner ecosystem from onboarding and collaboration to deal sharing and performance visibility. Deliver a seamless experience for every partner, with a complete view of what’s working.
How Lasso Helps:
Turn Every Connection into Revenue: Capture every opportunity from Slack, email, or referral with AI-powered intake.
Reward at the Speed of Trust: Automate complex rewards with real-time visibility and shared credit tracking across every milestone.
See the Entire Ecosystem in Motion: Monitor your full partner pipeline, from deal intake to payouts, with live dashboards and actionable insights.
Accelerate your time-to-close and maximize partner-sourced revenue with flexible incentive models, smart attribution, and seamless collaboration between your business’s teams and partners.
How Lasso Helps:
Full-Funnel Pipeline Visibility: Track every opportunity across stages and partner types with real-time health scoring and attribution.
Enable Partners to Sell More: Keep partners engaged with deal rooms, branded portals, and live deal status updates.
Measure What Moves Revenue: Compare performance by tier, partner, or channel with analytics that show what’s driving growth.
Ensure compliant, audit-friendly payouts that scale with your program. Lasso automates every step, from commission tracking to tax forms, so your team stays protected and in control.
How Lasso Helps:
Automated, Accurate Commissions: Calculate commissions with real revenue data, no spreadsheets, no manual errors.
Hands-Off Payout Operations: Automate every step from commission tracking to global, on-time partner payments.
Compliance & Security You Can Trust: Manage tax forms and reporting with encryption and role-based access built in.
Before & After
Before
Fragmented tools, manual processes, and scattered data that slow down deals, and hide key metrics.
Deal intake scattered across Slack, email, and forms
Partner data buried in CRM, sheets, and chat threads
Commissions prone to errors and compliance risk
No clear view of partner health or pipeline
After
Lasso unifies and automates partner operations by giving you real-time insight and full partner control.
AI-powered intake synced directly to your CRM
Centralized portal for onboarding and partner tracking
Automated payouts with built-in tax compliance
Live dashboards for health, pipeline, and attribution
Manage every referral, co‑sell request, or demo lead through one intelligent, end‑to‑end workflow—so nothing slips through the cracks.
Unified Deal Intake: Replace six different intake forms with a single AI‑assisted registration workflow
Referral Detection: Converts Slack messages, email intros, and meeting notes into registered deals, no manual entry required
One-Click CRM Sync: Pushes leads straight into HubSpot, Salesforce or any custom API
Create custom incentive structures then automate their calculation, distribution, and real‑time reporting so partners stay engaged and rewarded.
Flexible Reward Rules: Build unlimited rev‑share plans, SPIF campaigns or tiered programs in minutes
Automated Pay out Engine: Calculates, converts and issues payments on schedule
Performance Dashboards: Shares live reward balances and upcoming pay outs with partners
Rev Share
SPIFs
Tiered Programs
Break down silos and keep every team in lockstep, from deal flow to revenue reporting, so your partnership engine hums without friction.
Shared Dashboards: Custom views for Sales, Finance and Marketing that highlight only what they need
Automated Alerts & Workflows: Trigger email or Slack notifications when deals close, budgets change or approvals are needed
Sales
Finance
Marketing
Partner Portals
Give partners a single, branded gateway to your program onboarding, resources, deal tracking, and collaboration all in one place.
Custom Microsites: Drag‑and‑drop templates let you spin up on‑brand partner portals in minutes
Centralized Asset Library: Store and push decks, training modules, promo codes, and tracking links directly to each portal
In‑App Collaboration: Partners can comment, ask questions, and log activity without toggling between tools
White-Label
Collaborative
