1. Introduction

Welcome to Lasso ("Company," "we," "us," or "our"). We respect your privacy and are committed to protecting the personal information you provide while using our platform. This Privacy Policy explains how we collect, use, disclose, and protect your information when you access Lasso through our website (www.heylasso.ai), partner dashboard, components, widgets, and related services (collectively, the "Services").

By using Lasso, you agree to the terms outlined in this Privacy Policy. If you do not agree, please discontinue use of our Services.

2. Information We Collect

We collect the following types of information to provide and improve our Services:

A. Information You Provide to Us

• Account Information: Name, email address, phone number, company details, and other relevant information provided when signing up.
• Partner Data: Information related to partner referrals, including referral submissions, payout details, and activity tracking.
• Payment Information: Banking or payment processing details used for commissions and payouts.
• Support Inquiries: Any communication, feedback, or inquiries sent to us.

B. Information We Collect Automatically

• Usage Data: IP address, browser type, operating system, and device information.
• Analytics Data: Behavioral tracking, referral tracking, and engagement metrics.
• Cookies & Tracking Technologies: We use cookies, pixels, and similar technologies to improve user experience.

C. Information from Third-Party Integrations

• CRM & Analytics Platforms: We collect relevant partner and referral data when you integrate with third-party platforms like HubSpot, Salesforce, and Slack.
• Payment Providers: We may collect data related to transactions processed through PayPal, Stripe, ACH, or other financial services.

3. How We Use Your Information

We use collected information to:

• Provide and maintain our Services.
• Track and manage partner referrals and commissions.
• Process payments securely.
• Improve user experience and optimize platform performance.
• Send service-related announcements and marketing communications.
• Enforce compliance with our Terms of Service.
• Detect and prevent fraud or security risks.

4. How We Share Your Information

We do not sell or rent personal information. However, we may share information with:

• Service Providers: Trusted third-party vendors that assist in operations (e.g., cloud hosting, analytics, and payment processing).
• Legal & Compliance: To comply with applicable laws, regulations, or governmental requests.
• Business Transfers: In the event of a merger, acquisition, or asset sale.
• With Your Consent: When you authorize us to share your data with a specific third party.

5. Data Security & Retention

We implement industry-standard security measures to protect your personal information from unauthorized access, misuse, or disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

We retain information as long as necessary to provide our Services and comply with legal obligations.

6. Your Rights & Choices

Depending on your location, you may have the following rights:

• Access & Correction: Request a copy of your personal data and correct inaccuracies.
• Opt-Out of Communications: Unsubscribe from marketing emails at any time.
• Deletion: Request the deletion of your personal information, subject to legal exceptions.
• Restriction & Objection: Limit or object to certain processing of your data.

To exercise your rights, contact us at privacy@lassotech.com.

7. Additional Rights for California and European Residents

A. California Residents (CCPA & CPRA Rights)

If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: Request details about the personal information we collect, use, and share.
• Right to Delete: Request deletion of your personal information, subject to exceptions.
• Right to Opt-Out: Opt out of the sale or sharing of personal data.
• Right to Non-Discrimination: We will not discriminate against you for exercising your rights.

To exercise your rights, submit a request at privacy@lassotech.com

B. European Residents (GDPR Rights)

If you are located in the European Economic Area (EEA), the General Data Protection Regulation (GDPR) provides you with the following rights:

• Right to Access: Request a copy of your personal data.
• Right to Rectification: Request corrections to inaccurate or incomplete data.
• Right to Erasure (Right to be Forgotten): Request deletion of your data.
• Right to Restriction: Request limitations on how your data is processed.
• Right to Data Portability: Request a transfer of your data to another provider.
• Right to Object: Object to data processing based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: If we process your data based on consent, you can withdraw it at any time.

To exercise these rights, contact us at privacy@lassotech.com. If you have concerns, you may also lodge a complaint with your local Data Protection Authority (DPA).

8. Third-Party Links & Integrations

Lasso integrates with third-party services (e.g., CRM platforms, payment providers). These services operate independently and have their own privacy policies. We encourage you to review their policies before engaging with them.

9. International Data Transfers

If you access Lasso from outside the United States, your information may be transferred to and processed in the U.S. By using our Services, you consent to this transfer.

10. Changes to This Privacy Policy

We may update this Policy periodically. If changes are significant, we will notify users via email or a prominent notice on our website.

11. Contact Us

For questions or concerns regarding this Privacy Policy, please contact us at:

Lasso Privacy Team
21781 Ventura Blvd, Ste 10065, Woodland Hills, CA 91364

Email: privacy@heylasso.ai
Website: https://www.heylasso.ai

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